Information Architecture

Information Architecture

In the big Information Architecture (IA) view, IA involves more than just the organisation of a website; it also factors in the whole client’s environment, the audience/user experience, and interactivity with all other media.

It is the practice of organising the audience, environment, required regulation, content and functionality of an online solution. The aim is to present the best user experience possible, with information and services, fully compatible with all other mediums and within the environment as a whole.

A great way of thinking about it is that Information Architects do the same for digital environments as an architect would do in designing a physical environment. An architect not only thinks about a building’s style but also the technology, safety and sustainability aspects to ensure it not only meets the needs of its owners and occupants but also the requirements of neighbours, state and federal regulators and community needs.

An Information Architect makes sure that your digital solution not only works as a stand-alone communication but that it works in conjunction with all other communication facets you may have in place or are planning in the future.

UX/UI Dev/Design

UI Designer (User Interface Designer)

User interface designers are particular about how the product is laid out. They are in charge of designing each screen or page with which a user interacts ensuring that the UI visually communicates the path that a UX developer has laid out.

UI designers are also typically responsible for creating and/or implementing a cohesive style guide and ensuring that a consistent design language is applied across the product.

Maintaining consistency in visual elements and defining visual behaviour also fall under the purview of a UI designer.

UX Developer (User Experience Developer)

UX developers are primarily concerned with how the product feels. A given digital communication problem has no single right answer. UX developers explore many different approaches to resolving a specific user problem.

The broad responsibility of a UX developer is to ensure that the product logically flows from one step to the next. One way that a UX developer might do this is by conducting in-person user tests to observe behaviour. Another is to apply different technical solutions to achieve similar but more refined outcomes.

The UX developer is also tasked with identifying the best technologies to use for a particular solution, knowing there are always multiple ways to solve each problem, but often online solutions not only require the best solution, but also the most efficient.

They are also responsible for designing the information flow to maximise access to the information by the user.

By identifying interaction stumbling blocks, they refine and iterate to create the “best” user experience in the digital space.

IA/UX/UI analysis

Not every organisation has, nor should they have, the skills to assess that their current, or planned solution properly fulfils all the objectives the organisation has laid out.

Drawing on extensive experience, Aichkaye provides analysis of existing or planned online development. We work in conjunction, or as part of your team, to assess a proposed/current solution and report on its efficacy or ability to fulfil the brief.

We oversee its implementation making sure the solution fulfils all the objectives it was set to meet.

Online strategy analysis

Online strategy analysis requires in-depth knowledge of how to optimise communication elements.

Organisations can tap into Aichkaye’s broad range of expertise to analyse their current or planned online strategy, check that it meets all their marketing objectives, environmental and legal obligations and will fit with their intended audience, both on a technical and visual level.

Aichkaye can analyse existing or planned online strategies evaluating their potential effectiveness, identifying potential problems while looking at media usage, UX/UI design and UX/UI implementation.

Online/Offline strategy integration analysis

Aichkaye can provide an analysis of the integration between online and offline strategies and solutions ensuring the best utilisation and integration of all mediums.

Supplier solution analysis

Observation and scrutinisation of a supplier’s solution to gauge its efficacy as a solution for the client, its fulfilment of the brief and report to the client on what if any adjustments should be made prior to proceeding with the project.